Marketing 

Marketing Best Practices: What Are the Most Cost-Effective Ways to Advertise?

When it comes to marketing your firm, there are many avenues you can use. But if every law firm has a 30s TV spot, then yours will get lost in the mix. Knowing where and when to advertise can be a challenge – especially if your law firm doesn’t have much capital to spare for the marketing budget. Watch this insightful chat with Chris Dreyer (CEO, Rankings.io) as he outlines some of the considerations a law firm should take ...

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Marketing

How the Accelerated Migration of Consumers Online Impacts the Value of Your Law Firm

Understand the importance of a law firm's digital value on law firm valuation, informed by his experience consulting with law firms on growth.

Marketing

The Little-Known Connection Between Marketing ROI and Case Cost Financing

Marketing ROI can be drastically different from channel to channel. If your marketing ROI is below 1, you're spending $1 in marketing to get less than $1 in value back.

Marketing

4 Keys for Investing in Law Firm Brand Marketing: Glen Lerner

In the competitive landscape of contingency fee law firms, investing in brand marketing is an essential catalyst for law firm growth – one that requires time, commitment, consistency and persistence.

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