If your firm has evolved from self-funding to taking on financing to invest in growth, you already know the importance of prudent financial management. With the plethora of marketing channels available to businesses today, it’s difficult to determine which will work best for your business. However, many firms don’t take into account the difference between the interest they’re paying on their loans and the ROI of the marketing programs they’re putting those loan dollars towards.

If you’re paying double-digit interest rates, but your marketing ROI is in the low single digits, there’s an inefficiency gap and you’re essentially throwing money away.

Watch this video as Taylor Rayfield (Partner, Manly, Stewart & Finaldi) cautions against this sub-optimal usage of your financing and understand the minimum level of investment you need to make in marketing to make a difference.