Marketing
Investing in Brand Marketing for Law Firm Growth
Taylor Rayfield
Partner at Manly, Stewart & Finaldi
Ari Kornhaber
EVP & Head of Corporate Development at Esquire Bank
Chris Dreyer
CEO & Founder at rankings.io
For law firms wondering whether investing in brand marketing is an important strategy for law firm growth, Chris Dreyer, CEO at Rankings.io has a clear message. Any branding – including that for law firms – is vital for the longevity and marketability of that firm.
Unlike more quantifiable lead generation activities such as purchasing email lists or pay per click ads through SEO, investing in brand marketing can seem like an intangible, ineffective, and expensive marketing tactic. However, a well-known brand can make the difference between a potential client clicking on your Google ad instead of your competitor’s ad. In addition, branding can help a law firm rise above the opposition, both in terms of searchability and also by allowing the firm to stand out in a sea of other search results.
Effective brand marketing campaigns influence purchase intent by moving potential clients through the stages of know, like, trust:
- Know: They can recognize and recall your brand unassisted
- Like: They feel positively about your brand
- Trust: They see your brand as trustworthy
For contingency fee law firms that rely on generating a steady quantity of leads every month, a great brand marketing campaign can not only bring in more leads, but better qualified leads. The key to an effective brand marketing campaign is a clear message with consistent investment and execution – not just a one-time push.
Watch the video above, featuring Chris Dreyer, CEO of Rankings.io., to learn more about effective brand marketing.
Learn How to Free Up Capital for Law Firm Growth – Meet with Esquire Bank Today
Whether your goal is investing in growth, expanding your practice, or improving your cash flow, understanding your case inventory is an important valuation for your firm. Leveraging your firm’s case inventory to finance case disbursements can allow you the flexibility and liquidity to pivot your focus to investing in digital marketing, technology, and staff, and ultimately build case value for your clients.
Schedule a no-obligation consultation today to understand how Esquire Bank’s solution-based credit facilities can help you grow your law firm business.
