Bold Moves: Improving the Quality and Quantity of Your Intakes

The days where you could run a TV ad for a month and bring in 60 intakes are over. Today’s potential clients consume media across a spectrum of outlets and devices, so if you want to keep your firm top-of-mind, you need to meet them where they are. Watch Peter Webb (Founding Member and SVP, Scorpion) as he walks through the four tenets he considers when developing a marketing program: sustainability, adjustability, diversification and transparency. Part of Esquire Bank’s ...

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