3 Minute Video

Marketing

The Little-Known Connection Between Marketing ROI and Case Cost Financing

In this blog, we feature insights into the value of case cost financing for investing in marketing and improving your marketing ROI.

If your law firm has evolved from self-funding to leveraging financing to invest in growth, you already know the importance of prudent financial management. With the plethora of marketing channels available to businesses today, it’s difficult to determine which channel will work best for your business.

While focusing on channel strategies, many firms don’t take into account the difference between the interest they’re paying on their loans and the ROI of the marketing programs they’re putting those loan dollars towards.

If you’re paying double-digit interest rates, but your marketing ROI is in the low, single digits, there’s an inefficiency gap and you’re essentially throwing money away.

Click above to watch this video as Taylor Rayfield, partner, Manly, Stewart & Finaldi, cautions against this sub-optimal usage of your financing and emphasizes the minimum level of investment you need to make in marketing to make a difference and improve your marketing ROI.

Download the “Typical Lending Options” Infographic

Learn about “Typical Lending Options for Contingency Fee Law Firms” and the value of Esquire Bank’s case cost financing solutions, click below to download

Download Infographic

Financing Solutions Tailored to Your Law Firm's Needs

Discover how leading contingency fee law firms are succeeding with financing solutions from Esquire Bank. Learn how your law firm can leverage its contingent case inventory to gain access to capital so you can invest in key business areas and drive sustainable law firm growth.

 

Meet with Esquire Bank

Taylor Rayfield

Taylor Rayfield

Partner at Manly, Stewart & Finaldi

Chris Dreyer

CEO & Founder at rankings.io

Ari Kornhaber

Ari Kornhaber

EVP & Head of Corporate Development at Esquire Bank

  • Life Cycle Stage: Educated - Best Practices
  • Content Tier: silver
  • Content Type: webinar-short

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