Marketing 

The Little-Known Connection Between Marketing ROI and Case Cost Financing

Taylor Rayfield

Taylor Rayfield

Partner at Manly, Stewart & Finaldi

Chris Dreyer

CEO & Founder at rankings.io

Ari Kornhaber

Ari Kornhaber

EVP & Head of Corporate Development at Esquire Bank

In this blog, we feature insights into the value of case cost financing for investing in marketing and improving your marketing ROI.

If your law firm has evolved from self-funding to leveraging financing to invest in growth, you already know the importance of prudent financial management. With the plethora of marketing channels available to businesses today, it’s difficult to determine which channel will work best for your business.

While focusing on channel strategies, many firms don’t take into account the difference between the interest they’re paying on their loans and the ROI of the marketing programs they’re putting those loan dollars towards.

If you’re paying double-digit interest rates, but your marketing ROI is in the low, single digits, there’s an inefficiency gap and you’re essentially throwing money away.

Click above to watch this video as Taylor Rayfield, partner, Manly, Stewart & Finaldi, cautions against this sub-optimal usage of your financing and emphasizes the minimum level of investment you need to make in marketing to make a difference and improve your marketing ROI.

 

Download the “Typical Lending Options” Infographic

Learn about “Typical Lending Options for Contingency Fee Law Firms” and the value of Esquire Bank’s case cost financing solutions, click below to download

DOWNLOAD INFOGRAPHIC

 

Meet with Esquire Bank

Learn how you can invest more case resources by leveraging case cost financing.  Schedule a no-obligation consultation with an Esquire Bank Business Development Officer today at a time convenient to your schedule.

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For more on Esquire Bank’s expertise in providing tailored solutions for law firms, please visit Esquire Bank’s resources portal, Lawyer IQ, where you can learn about growing your businessfinancing for law firmsmarketing strategy best practices, and more.

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*The information provided on (or accessed through) this email is provided for general informational purposes only and is not intended as, and should not be relied on for, law firm operations, tax, legal or accounting advice. Some of the information may not be applicable or appropriate for all law firms. Please consult your own tax, legal and accounting advisors as appropriate.

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  • Life Cycle Stage: Educated - Best Practices
  • Content Tier: silver
  • Content Type: webinar-short

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