The Accelerated Consumer Migration Online Will Force Law Firms To Either Adapt or Miss Out on Growth

Jeremy Poock

Founder of Senior Attorney Match

Ari Kornhaber

Ari Kornhaber

EVP & Head of Corporate Development at Esquire Bank

In this blog, we feature insights into the consolidation trend in the legal industry caused by online migration and why plaintiffs law firms will need to adapt and grow, by selling or purchasing a law firm, or miss out.

Since its inception, the legal industry has thrived on word-of-mouth marketing and referrals. With the introduction of the internet, then Google Search Marketing 20 years ago, many firms created a digital presence by building a website and tiptoed into Google search ads. However, firms still relied on referrals and word-of-mouth for the bulk of their business and many neglected to focus on refining their digital marketing strategies.

The 2020 pandemic accelerated the migration of consumers online. With everyone social distancing and working from home on Zoom, no one was on their morning commute driving past billboards advertising personal injury legal services or meeting up for coffee to share their recent legal experiences with friends and family. Law firms could no longer reliably expect new clients from word-of-mouth or referrals.

Firms who had smartly invested in expanding their digital reach and building their online presence before 2020 were hard at work getting clients to write online reviews and refining their pay-per-click Google, Linkedin and Facebook ad campaigns; while firms who had neglected the digital channel, doing just the bare minimum, were scrambling to fill their pipelines. These latter firms are prime candidates for purchase.

For the legal industry, the pandemic has accelerated law firm consolidation. Firms with the necessary liquidity and pipeline of cases are looking to buy out less digitally savvy competitors to add talent and grow the practice.

Click above to watch this video, featuring Jeremy Poock, founder of Senior Attorney Match.


Download the “Typical Lending Options” Infographic

To learn about “Typical Lending Options for Contingency Fee Law Firms”, click below to download


Meet with Esquire Bank

Learn how you can invest more case resources by leveraging case cost financing.  Schedule a no-obligation consultation with an Esquire Bank Business Development Officer today at a time convenient to your schedule.


For more on Esquire Bank’s expertise in providing tailored solutions for law firms, please visit Esquire Bank’s resources portal, Lawyer IQ, where you can learn about growing your businessfinancing for law firmsmarketing strategy best practices, and more.

You can also register to receive the Law Firm Insights newsletter for more in-depth interviews with legal industry professionals, case studies, and resources.




*The information provided on (or accessed through) this email is provided for general informational purposes only and is not intended as, and should not be relied on for, law firm operations, tax, legal or accounting advice. Some of the information may not be applicable or appropriate for all law firms. Please consult your own tax, legal and accounting advisors as appropriate.

Continue Reading


How Private Equity Investment is Disrupting the Legal Industry

The influx of private equity investment (PE) has had a significant impact on the legal industry, particularly in the realm of alternative business structures (ABS). Learn important insights from this blog.


The Top 3 Factors to Growing a Successful Law Firm

For contingency fee law firm owners, there are three top factors to consider for growing a successful law firm. Watch this video featuring Reza Torkzadeh, founder and CEO of TorkLaw.


Effective Law Firm Leadership: Building Growth with Vision and Culture

This blog, featuring Reza Torkzadeh, founder and CEO of TorkLaw, explores the transformative power of leading with vision and culture, revealing how it can drive sustainable growth and set firms apart from the competition.

  • Life Cycle Stage: Educated - Best Practices
  • Content Tier: silver
  • Content Type: webinar-short

You are now leaving Esquire Bank

Back to Top