Marketing Best Practices: What Are the Most Cost-Effective Ways to Advertise?

Taylor Rayfield

Taylor Rayfield

Partner at Manly, Stewart & Finaldi

Ari Kornhaber

Ari Kornhaber

EVP & Head of Corporate Development at Esquire Bank

Chris Dreyer

CEO & Founder at

In this blog, we feature insights into the most cost-effective ways to advertise for plaintiffs law firms.

When it comes to marketing your law firm, there are many avenues you can use. But if every law firm has a 30-second TV spot, then yours will most likely get lost in the mix. Knowing where and when to advertise can be a challenge – especially if your law firm doesn’t have much capital to spare for the marketing budget.

For growing firms with owners who typically self-finance, finding the available capital to invest in marketing is a familiar challenge, especially as the firm experiences success and an increase in case volume. By financing case costs, many plaintiffs law firms are freeing up cash previously tied up in case resources to invest in building an online presence.

Click above to watch this video featuring an insightful chat with Chris Dreyer, CEO,, as he outlines some of the key considerations a law firm should take into account when thinking about cost-effective ways to advertise.

This blog is part of the series ‘Marketing Best Practices’.

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Whether your goal is investing in growth, expanding your practice, or improving your cash flow, understanding your case inventory is an important valuation for your firm. Leveraging your firm’s case inventory to finance case disbursements can allow you the flexibility and liquidity to pivot your focus to investing in digital marketing, technology, and staff, and ultimately build case value for your clients.

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For more on Esquire Bank’s expertise in providing tailored solutions for law firms, please visit Esquire Bank’s resources portal, Lawyer IQ, where you can learn about growing your businessfinancing for law firmsmarketing strategy best practices, and more.

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