In this blog, we feature insights into the most cost-effective ways to advertise for plaintiffs law firms.

When it comes to marketing your law firm, there are many avenues you can use. But if every law firm has a 30-second TV spot, then yours will most likely get lost in the mix. Knowing where and when to advertise can be a challenge – especially if your law firm doesn’t have much capital to spare for the marketing budget.

For growing firms with owners who typically self-finance, finding the available capital to invest in marketing is a familiar challenge, especially as the firm experiences success and an increase in case volume. By financing case costs, many plaintiffs law firms are freeing up cash previously tied up in case resources to invest in building an online presence.

Click above to watch this video featuring an insightful chat with Chris Dreyer, CEO, Rankings.io, as he outlines some of the key considerations a law firm should take into account when thinking about cost-effective ways to advertise.

This blog is part of the series ‘Marketing Best Practices’.

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Learn about “Typical Lending Options for Contingency Fee Law Firms” and the value of Esquire Bank’s case cost financing solutions, click below to download

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Whether your goal is investing in growth, expanding your practice, or improving your cash flow, understanding your case inventory is an important valuation for your firm. Leveraging your firm’s case inventory to finance case disbursements can allow you the flexibility and liquidity to pivot your focus to investing in digital marketing, technology, and staff, and ultimately build case value for your clients.

Schedule a no-obligation consultation today to understand how Esquire Bank’s solution-based credit facilities can help you grow your law firm business.

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For more on Esquire Bank’s expertise in providing tailored solutions for law firms, please visit Esquire Bank’s resources portal, Lawyer IQ, where you can learn about growing your business, financing for law firms, marketing strategy best practices, and more.

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*The information provided on (or accessed through) this email is provided for general informational purposes only and is not intended as, and should not be relied on for, law firm operations, tax, legal or accounting advice. Some of the information may not be applicable or appropriate for all law firms. Please consult your own tax, legal and accounting advisors as appropriate.