Fireproof: Essential Strategies to Fortify Your Contingency Fee Law Firm

Ari Kornhaber

Ari Kornhaber

Founder, EVP and Head of Corporate Development

mike morse

Michael Morse

Owner and CEO at Fireproof Performance

In this blog, we feature insights from best-selling author and Detroit personal injury attorney, Mike Morse, who explains the essential strategies to fortify your contingency fee law firm.

As a trial lawyer running a contingency fee practice, merely being a good attorney is not enough to build a successful, sustainable business. You need to adopt systems, processes, and a team-based approach to make your firm “fireproof” — able to withstand any curveball or crisis that comes your way.

Is Your Law Firm Fireproof?

This is the key message from Mike Morse, founder of the largest personal injury firm in Michigan, Mike Morse Law Firm, and author of the book Fireproof. Mike emphasizes that being “fireproof” means “getting yourself into a space where no matter what happens, you’ll be okay.” Even if disasters strike like his office burning down, his biggest referral source cutting ties, or employees walking out with cases, a fireproof firm can “take a punch in the face and keep going.”

The foundation is following the essential strategies and “tenants of the Fireproof model” — having the right teams, structures, and processes in place. This allows the firm to keep operating seamlessly when crises hit. As Mike puts it, “If you’re fireproof, bad things are just minor annoyances you have to deal with.”

Leveraging the Value of a Coach

A critical component to “fireproofing” your law firm is being willing to ask for help by hiring a coach. Just as top athletes have coaches who push them to grow, share strategies for overcoming common challenges, and provide a sounding board to work through new ideas, law firm owners should also take on a coach to help them navigate the business challenges they come up against. Mike admits trying to reinvent the wheel on his own at first, but finally realized “it makes no sense not to have a coach” who can impart proven systems. He calls hiring his first coach “the greatest day of my life — I had 50% of the burden lifted off my shoulders.”

Mike’s journey shows that while running a successful contingency firm is tough, you don’t have to go it alone. By putting the right leadership teams and processes in place, and not being afraid to get outside expertise, you can build a future-proof law firm business that’s able to power through any adversity that comes your way.

Watch the video above, featuring Mike Morse, to gain further insights about essential strategies and how trial lawyers can Fireproof their law firm.

Special Offer – Complimentary Copy of Fireproof

Get a complimentary copy of Mike Morse’s best-selling book Fireproof. Simply click on the link below and then complete the form to request your copy of Fireproof.


Mike is the founder of Mike Morse Law Firm, the largest personal injury firm in Michigan. He lectures across the nation on best practices for running and building a successful law firm. Recently, he was named a #1 Amazon best-selling author for his book Fireproof.

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* The information provided on (or accessed through) this blog is for general informational purposes only and is not intended as, and should not be relied on for, law firm operations, tax, legal or accounting advice. Some of the information may not be applicable or appropriate for all law firms. Please consult your own tax, legal and accounting advisors as appropriate. Results may vary by law firm.

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  • Life Cycle Stage: Educated - Best Practices
  • Content Tier: silver
  • Content Type: video

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