In this blog, we explore why many personal injury law firms still employ billboard advertising as part of their brand building strategy.

On the roughly 15-minute cab ride between Harry Reid International Airport and the Las Vegas strip there are no less than 100 billboards advertising legal services. For contingency fee law firms specializing in personal injury, billboard advertising can be an effective way to reach potential clients.

Here are 6 ways billboard advertising is effective:

1. High Visibility: Billboards are strategically placed in high-traffic areas, such as along highways, major intersections, and busy streets, ensuring they are seen by many people.
2. High Recall: Billboard advertising is known to be more memorable than other forms of advertising.
3. Targeted Placement: Billboards can be targeted to specific geographic areas or demographics, allowing law firms to focus their advertising efforts on regions where they have a strong presence or where potential clients are more likely to reside.
4. Simplicity and Clarity: Billboard advertising requires a clear and concise message that can be easily understood by viewers as they pass by. This can be particularly effective for personal injury law firms, as many potential clients may not be familiar with the legal process.
5. Emotional Impact: Billboards can be used to create an emotional connection with potential clients, particularly those who have been injured due to someone else’s negligence. Using imagery and messaging that evokes empathy and highlights the firm’s commitment to justice can resonate with potential clients.
6. Call to Action: Billboards should include a clear call to action, such as a phone number or website address, to encourage viewers to take the next step and contact the firm. This can help generate leads and potentially convert them into clients.

In addition, billboards can leave a long-lasting impact as they’re often up for months or even years at a time, promoting brand recognition and recall when paired with a memorable message and design.

For law firms that utilize digital billboard advertising, this alternative to traditional static billboards, provides a more cost-effective way to reach audiences for shorter-duration campaigns and allows for changes to be made based on campaign reporting and effectiveness.

By carefully considering these factors and implementing a strategic billboard advertising plan, contingency fee firms focusing on personal injury can effectively reach potential clients, generate leads, and grow their firm.