Marketing Best Practices: Effective Ways to Advertise Your Contingency Fee Firm

Kevin Danesh

Kevin Danesh

Founder & Managing Partner at BD&J

Ben Fiandaca

Senior Vice President of Sales at Scorpion

Ari Kornhaber

Ari Kornhaber

EVP & Head of Corporate Development at Esquire Bank

In this blog, we feature insights into effective ways to advertise your contingency fee law firm and build your brand.

Being proactive and effective with your law firm marketing will not only bring new clients to your firm, it will also help you grow and establish your presence in the advertising market.

However, to achieve this you need the backing of a strategic financial partner who understands contingency fee law firms, how to value contingent case inventory, and provides lending facilities at competitive bank rates.

When your marketing becomes an integral part of your firm, that’s when your liquidity will start to reach maximum levels. Investing in law firm marketing tends to have a 5x impact on Marketing ROI, impacting case intake.

Click above to watch this video to learn the most effective strategies to advertise your law firm, featuring Kevin Danesh, founder and managing partner at BD&J, and Ben Fiandaca, senior vice president of Sales at Scorpion.

This blog is part of the series ‘Marketing Best Practices’.

Download the “Typical Lending Options” Infographic

To learn about the “Typical Lending Options for Contingency Fee Law Firms”, click below to download


Meet with Esquire Bank

Whether your goal is investing in growth, expanding your practice, or improving your cash flow, understanding your case inventory is an important valuation for your firm. Leveraging your firm’s case inventory to finance case disbursements can allow you the flexibility and liquidity to pivot your focus to investing in digital marketing, technology, and staff, and ultimately build case value for your clients.

Schedule a no-obligation consultation today to understand how Esquire Bank’s solution-based credit facilities can help you grow your law firm business.


For more on Esquire Bank’s expertise in providing tailored solutions for law firms, please visit Esquire Bank’s resources portal, Lawyer IQ, where you can learn about growing your businessfinancing for law firmsmarketing strategy best practices, and more.

You can also register to receive the Law Firm Insights newsletter for more in-depth interviews with legal industry professionals, case studies, and resources.




*The information provided on (or accessed through) this email is provided for general informational purposes only and is not intended as, and should not be relied on for, law firm operations, tax, legal or accounting advice. Some of the information may not be applicable or appropriate for all law firms. Please consult your own tax, legal and accounting advisors as appropriate.

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