In this blog, we feature insights into the importance of investing in brand building for your law firm.

In today’s competitive landscape for contingency fee law firms, investing in law firm brand marketing is an essential catalyst for law firm growth – one that requires time, commitment, consistency and persistence.

For over 31 years, Glen Lerner, founding partner at Lerner and Rowe Injury Attorneys & Lerner and Rowe Law Group, has consistently invested profits back into marketing his law firm and building its brand. According to Glen, “This takes a lot of intestinal fortitude. We started at $10,000 a month; within 3 to 4 months, we were up to $20,000 a month. Within another 3 to 4 months from that, we were up to $40,000 a month. Every cent we made we put back into the business.”

As a result of Glen’s commitment to investing in law firm brand building, Lerner & Rowe has become one of the country’s premier personal injury firms, expanding their reach to multiple states across the United States.

What are 4 Keys for Investing in Law Firm Brand Building?

• Brand building takes time – there are no get rich quick schemes
• Commit to investing profits back into marketing
• Run your law firm like a business – stick to the fundamentals
• Never give up – keep fighting

Click above to watch this video for more insight into how Lerner & Rowe has run its law firm like a business, focusing on business fundamentals and investing in brand building and marketing for long-term success and law firm growth.

For more on Esquire Bank’s expertise in providing tailored solutions for law firms, please visit Esquire Bank’s resources portal, Lawyer IQ, where you can learn about growing your business, financing for law firms, marketing strategy best practices, and more.