Building a Successful Brand: Investing in Marketing & Brand Building

Glen Lerner

Glen Lerner

Founding Partner at Lerner and Rowe Injury Attorneys & Lerner and Rowe Law Group

Peter Webb

Peter Webb

Founding Member and Senior Vice President at Scorpion

Ari Kornhaber

Ari Kornhaber

EVP & Head of Corporate Development  at Esquire Bank

In this blog, we feature insights into the importance of investing in brand building for your law firm.

In today’s competitive landscape for contingency fee law firms, investing in law firm brand marketing is an essential catalyst for law firm growth – one that requires time, commitment, consistency and persistence.

For over 31 years, Glen Lerner, founding partner at Lerner and Rowe Injury Attorneys & Lerner and Rowe Law Group, has consistently invested profits back into marketing his law firm and building its brand. According to Glen, “This takes a lot of intestinal fortitude. We started at $10,000 a month; within 3 to 4 months, we were up to $20,000 a month. Within another 3 to 4 months from that, we were up to $40,000 a month. Every cent we made we put back into the business.”

As a result of Glen’s commitment to investing in law firm brand building, Lerner & Rowe has become one of the country’s premier personal injury firms, expanding their reach to multiple states across the United States.

What are 4 Keys for Investing in Law Firm Brand Building?

  • Brand building takes time – there are no get rich quick schemes
  • Commit to investing profits back into marketing
  • Run your law firm like a business – stick to the fundamentals
  • Never give up – keep fighting

Click above to watch this video for more insight into how Lerner & Rowe has run its law firm like a business, focusing on business fundamentals and investing in brand building and marketing for long-term success and law firm growth.

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Whether your goal is investing in growth, expanding your practice, or improving your cash flow, understanding your case inventory is an important valuation for your firm. Leveraging your firm’s case inventory to finance case disbursements can allow you the flexibility and liquidity to pivot your focus to investing in digital marketing, technology, and staff, and ultimately build case value for your clients.

Schedule a no-obligation consultation today to understand how Esquire Bank’s solution-based credit facilities can help you grow your law firm business.


For more on Esquire Bank’s expertise in providing tailored solutions for law firms, please visit Esquire Bank’s resources portal, Lawyer IQ, where you can learn about growing your businessfinancing for law firmsmarketing strategy best practices, and more.

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* The information provided on (or accessed through) this email is provided for general informational purposes only and is not intended as, and should not be relied on for, law firm operations, tax, legal or accounting advice. Some of the information may not be applicable or appropriate for all law firms. Please consult your own tax, legal and accounting advisors as appropriate.


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  • Life Cycle Stage: Educated - Best Practices
  • Content Tier: platinum
  • Content Type: webinar-short

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