In this blog, we feature insights into the value of case cost financing for investing in marketing and improving your marketing ROI.

If your law firm has evolved from self-funding to leveraging financing to invest in growth, you already know the importance of prudent financial management. With the plethora of marketing channels available to businesses today, it’s difficult to determine which channel will work best for your business.

While focusing on channel strategies, many firms don’t take into account the difference between the interest they’re paying on their loans and the ROI of the marketing programs they’re putting those loan dollars towards.

If you’re paying double-digit interest rates, but your marketing ROI is in the low, single digits, there’s an inefficiency gap and you’re essentially throwing money away.

Click above to watch this video as Taylor Rayfield, partner, Manly, Stewart & Finaldi, cautions against this sub-optimal usage of your financing and emphasizes the minimum level of investment you need to make in marketing to make a difference and improve your marketing ROI.