In this blog, we focus on why plaintiffs law firms need to market to women. For contingency fee law firms and plaintiffs law, understanding who the decision-maker is when it comes to seeking legal help is crucial to successfully initiating and winning cases. Susan Knape, founder of A Case for Women, sheds light on a critical aspect of client engagement: recognizing the pivotal role of women in the legal decision-making process. Watch the video above for a comprehensive look at ...