Marketing 

The Risks of Relying Solely on Word-Of-Mouth Referrals

The world has changed – so should your law firm marketing strategy. Join Ben Fiandaca (Senior Vice President of Sales, Scorpion) and Ari Kornhaber (EVP & Head of Corporate Development, Esquire Bank) as they discuss how solely relying on word-of-mouth referrals as a marketing strategy might be hindering your firm’s growth potential....

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Marketing

How the Accelerated Migration of Consumers Online Impacts the Value of Your Law Firm

Understand the importance of a law firm's digital value on law firm valuation, informed by his experience consulting with law firms on growth.

Marketing

The Little-Known Connection Between Marketing ROI and Case Cost Financing

Marketing ROI can be drastically different from channel to channel. If your marketing ROI is below 1, you're spending $1 in marketing to get less than $1 in value back.

Marketing

4 Keys for Investing in Law Firm Brand Marketing: Glen Lerner

In the competitive landscape of contingency fee law firms, investing in brand marketing is an essential catalyst for law firm growth – one that requires time, commitment, consistency and persistence.

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