Marketing 

The Risks of Relying Solely on Word-Of-Mouth Referrals

Kevin Danesh

Kevin Danesh

Founder & Managing Partner at BD&J

Ben Fiandaca

Senior Vice President of Sales at Scorpion

Ari Kornhaber

Ari Kornhaber

EVP & Head of Corporate Development at Esquire Bank

In this blog, we feature insights into why relying solely on word-of-mouth referrals is an unbalanced approach to law firm growth.

The world has changed – so should your law firm marketing strategy. With the introduction of the internet, many firms created a digital presence by building a website and tip-toed into Google search ads. Meanwhile, other firms still relied on referrals and word-of-mouth for the bulk of their business, neglecting to focus on forming or refining a digital marketing strategy.

In the post-pandemic new norm, the migration of consumers online has shifted where and how firms need to reach out to client prospects. Firms that have invested in expanding their digital reach and building their online presence are outpacing their competitors.

Join Ben Fiandaca , Senior Vice President of Sales, Scorpion, and Ari Kornhaber, EVP & Head of Corporate Development, Esquire Bank, as they discuss how solely relying on word-of-mouth referrals as a marketing strategy might be hindering your firm’s growth potential.

 

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For more on Esquire Bank’s expertise in providing tailored solutions for law firms, please visit Esquire Bank’s resources portal, Lawyer IQ, where you can learn about growing your businessfinancing for law firmsmarketing strategy best practices, and more.

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*The information provided on (or accessed through) this email is provided for general informational purposes only and is not intended as, and should not be relied on for, law firm operations, tax, legal or accounting advice. Some of the information may not be applicable or appropriate for all law firms. Please consult your own tax, legal and accounting advisors as appropriate.

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