Marketing Best Practices: Should Law Firms Spend Money on Brand Marketing?

For law firms wondering whether they should invest in brand marketing, Chris Dreyer (CEO, has a clear message. Any branding – including that for law firms – is vital for the longevity and marketability of that firm. In addition, branding can help a law firm rise above the opposition, both in terms of searchability and also by allowing the firm to stand out in a sea of other search results. Join Ari Kornhaber (EVP & Head of Corporate Development, Esquire ...

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The Little-Known Connection Between Marketing ROI and Case Cost Financing

Marketing ROI can be drastically different from channel to channel. If your marketing ROI is below 1, you're spending $1 in marketing to get less than $1 in value back.


Building a Successful Brand: Investing Marketing & Brand Building

In the world of legal services, brands aren't built overnight. Consistent messaging and steadily investing marketing dollars in your business are key to brand longevity.


Marketing Best Practices: The Value of Client Reviews

Are you utilizing client reviews on Google and social media to their fullest extent? Watch now a conversation with Chris Dreyer and Taylor Rayfield.

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