Marketing Best Practices: Should Law Firms Spend Money on Brand Marketing?

For law firms wondering whether they should invest in brand marketing, Chris Dreyer (CEO, has a clear message. Any branding – including that for law firms – is vital for the longevity and marketability of that firm. In addition, branding can help a law firm rise above the opposition, both in terms of searchability and also by allowing the firm to stand out in a sea of other search results. Join Ari Kornhaber (EVP & Head of Corporate Development, Esquire ...

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