Building a Successful Brand: Invest in Marketing & Brand Building
Founding Partner at Lerner and Rowe Injury Attorneys & Lerner and Rowe Law Group
Founding Member and Senior Vice President at Scorpion
EVP & Head of Corporate Development at Esquire Bank
For over 30 years, Glen Lerner of Lerner & Rowe has been steadily investing profits back into marketing his business and building a successful brand, competing against industry giants in the biggest markets in the nation. According to Glen, “This takes a lot of intestinal fortitude. We started at $10,000 a month, within 3 to 4 months we were up to $20,000 a month. Within 3 to 4 months from that, we were up to $40,000 a month. Every cent we made we put back into the business.”
Watch this video for more insight into how Glen Lerner and Kevin Rowe run their law firm like a business to ensure its long-term success.