4 Keys for Investing in Law Firm Brand Marketing: Glen Lerner

Glen Lerner

Glen Lerner

Founding Partner at Lerner and Rowe Injury Attorneys & Lerner and Rowe Law Group

Peter Webb

Peter Webb

Founding Member and Senior Vice President at Scorpion

Ari Kornhaber

Ari Kornhaber

EVP & Head of Corporate Development  at Esquire Bank

In today’s competitive landscape for contingency fee law firms, investing in law firm brand marketing is an essential catalyst for law firm growth – one that requires time, commitment, consistency and persistence.

For over 31 years, Glen Lerner, founding partner at Lerner and Rowe Injury Attorneys & Lerner and Rowe Law Group, has consistently invested profits back into marketing his law firm and building its brand. According to Glen, “This takes a lot of intestinal fortitude. We started at $10,000 a month; within 3 to 4 months, we were up to $20,000 a month. Within another 3 to 4 months from that, we were up to $40,000 a month. Every cent we made we put back into the business.”

As a result of Glen’s commitment to investing in law firm brand building, Lerner & Rowe has become one of the country’s premier personal injury firms, expanding their reach to multiple states across the United States.

What are 4 Keys for Investing in Law Firm Brand Marketing?

  • Brand building takes time – there are no get rich quick schemes
  • Commit to investing profits back into marketing
  • Run your law firm like a business – stick to the fundamentals
  • Never give up – keep fighting

Watch this 2-minute video for more insight into how Lerner & Rowe has run its law firm like a business, focusing on business fundamentals and investing in brand marketing for long-term success and law firm growth.


Whether your goal is investing in growth, expanding your practice, or positioning your firm for a merger or acquisition, understanding your case inventory is an important valuation for your firm. Leveraging your firm’s case inventory to finance case disbursements can allow you the flexibility and liquidity to pivot your focus to investing in digital marketing, technology, and staff.

Schedule a no-obligation consultation today to understand how Esquire Bank’s solution-based credit facilities can help you achieve your growth or succession goals.


Lawyers traditionally struggle with balancing their client work and the pressure of building a financially sound law firm. It is increasingly important for lawyers to understand how the right financing techniques can help alleviate some of their pain points.

As attorneys experience success in building up a practice, an important consideration is how to grow the law firm from a disparate group of attorneys to building up an integrated law firm.

Continue Reading


Law Firm Growth Strategies: How to Deal with Negative Google Reviews

When it comes to law firm growth strategies, many firms don't have a streamlined process for soliciting and managing online reviews. Nor do they consider the implications negative reviews may have on case intake.


How the Accelerated Migration of Consumers Online Impacts the Value of Your Law Firm

Understand the importance of a law firm's digital value on law firm valuation, informed by his experience consulting with law firms on growth.


The Little-Known Connection Between Marketing ROI and Case Cost Financing

Marketing ROI can be drastically different from channel to channel. If your marketing ROI is below 1, you're spending $1 in marketing to get less than $1 in value back.

Back to Top

You are now leaving Esquire Bank